Animal Cruelty Controversy Leads to End of Shelf Period for Fairlife Dairy

Grocers throughout the Midwest are pulling all merchandise distributed by a preferred milk model from retailer cabinets after a shocking video was launched on social media this week that exposed constant abuse of younger calves at a dairy farm in Indiana.

The graphic footage taken from inside Fair Oaks Farms, which produces dairy merchandise for the Fairlife milk model, was made public after a 3-month long investigation by the non-revenue animal rights’ group Animal Recovery Mission (ARM).

ARM, which was established in 2010, describes itself as a “vanguard not-for-revenue group, devoted to eliminating excessive animal cruelty operations worldwide.” After the video was shared on social media and obtained fierce backlash from lots of commenters, grocery and comfort shops — together with Jewel-Osco, Tony’s Fresh Market and Family Express — started pulling Fairlife merchandise from dairy aisles.

Tony’s Express market, one other grocery store with areas in and across the Chicago metro space, stated it could not carry Fairlife merchandise “in gentle of the devastating information.”

Indiana-primarily based comfort retailer chain Family Express introduced it might be changing Fairlife merchandise with these from Organic Valley, a non-public firm which is owned by a co-op of native farmers, primarily based on the truth that “Organic Valley treats animals differently.”

McCloskey mentioned the video shines a lightweight on the truth that his firm wants to enhance its worker onboarding procedures and general dedication to animal welfare. He added that he wished ARM would have introduced the video to gentle sooner, slightly than ready several months after the investigation was full, intending to deal with the problems in an appropriate method.

On Wednesday, Fairlife LLC, which is distributed by the Coca-Cola Firm within the U.S., announced that it had suspended all milk deliveries from the Fair Oaks Farms dairy recognized within the video, however famous that lower than 5% of the corporate’s milk provide originates at that Indiana farm.