When Eduardo Bacardi describes the rum firm, he works for by saying, “There’re individuals who adore it for therefore many alternative causes; Some love the label or the historical past or the liquid, or they know somebody within the household,” he’s not speaking concerning the rum you may count on. Although his identity suggests an in-depth affiliation with the maker of the planet’s best-selling rum, he holds a high managerial place at an extended-time Casa Bacardi competitor.
Somewhat than contributing his labor to the world’s largest family-owned spirits company, of which he’s the sixth technology of roughly 600 residing relations, Bacardi serves as gross sales and advertising and marketing director for a comparatively small-batch 139-year-old distillery simply seven miles away from his birthright outdoors of San Juan, Puerto Rico — a cherished model about which all however just a few spirits connoisseurs have ever heard: Ron del Barrilito.
Till two years in the past, Barrilito belonged to the household Fernandez. However following Bacardi, the fourth technology of owners of Edmundo B. Fernández, Inc. seen their product as an ardor challenge slightly than an enterprise that required active involvement. They carried out their nice grandfather’s current strategies, a narrative that performs appropriately in up to date circles, however, didn’t put forth a lot of effort to modernize, market, and even promote. Regardless of persevering with handy-bottle and eschewing unnatural components or preservatives or any coloring, they’d stopped distilling the liquid themselves, selecting to purchase rum elsewhere (Casa Bacardi is the reported supply) then add their very own flavorings.
By some means, regardless of being called a “cult” brand by the press and receiving between an 80- and 95-point rating from Wine Enthusiast, on the private island, many youthful drinkers stay unfamiliar. Bacardi says the properly-that means Fernandezes didn’t hold monitor of the bottles their importer whisked away to the states and bought haphazardly at highest.